While most people ask "what font does Apple use in their keynote presentations" expecting a sans-serif answer, Apple has started introducing a custom serif typeface called New York (SF Serif).
You will see New York used for:
New York provides contrast against the monotony of SF Pro. When a bold serif headline appears on a pure black background, it signals, "This moment is important." what font does apple use in their keynote presentations
Apple introduced the San Francisco font family in 2015 with the Apple Watch, then expanded it to iOS 9 and OS X El Capitan. It replaced Helvetica Neue as the system-wide font because Helvetica was optically inconsistent at different sizes and screen resolutions. While most people ask "what font does Apple
While San Francisco dominates, Apple occasionally uses a second custom font for emotional moments: New York. Introduced in 2019, New York is a serif typeface designed to pair with San Francisco. In keynotes, you might see New York used for quotes from Steve Jobs, for invitations, or for narrative transitions. The serifs provide a humanist, traditional counterpoint to the cold precision of San Francisco. New York provides contrast against the monotony of SF Pro
In the cavernous theaters of the Steve Jobs Theater or the Moscone Center, every visual element is meticulously orchestrated. Among the most critical—yet often unnoticed—design choices is the typeface. For Apple, the font in a keynote is not merely a vehicle for words; it is a statement of philosophy. The company’s journey from Helvetica to its proprietary San Francisco typeface reflects a broader shift from borrowing perfection to engineering it.