| Year | Award | Issuing Body | |------|-------|--------------| | 2018 | Best Emerging Sustainable Business | Australian Business Awards | | 2019 | Young Innovator of the Year | World Economic Forum | | 2020 | Gold Cannes Lion – Social Impact | Cannes Lions International Festival | | 2022 | Influencer for Good | Forbes 30 Under 30 (Sustainability) | | 2023 | Outstanding Mentor | Global Climate Leaders Network |
| Panel | Key Finding | |-------|--------------| | 5.1 Convexity | The posterior mean of ( f''(E) ) is positive and significant across the 25‑75th percentile of exposure (posterior probability = 0.98). | | 5.2 Magnitude of Jensen Gains | A 10 % increase in average exposure yields an 18 % increase in the welfare index, implying a Jensen gain factor of 1.8. | | 5.3 Campaign‑Level ROI | Campaigns with high variance in exposure (e.g., viral video spikes) show ROI(_J) ≈ 2.4× ROI(_lin). | | 5.4 Robustness | Results hold when (i) controlling for seasonal effects, (ii) using broadband rollout as an instrument (first‑stage F‑stat = 22.7), and (iii) applying the same methodology to Greenpeace (no convexity detected). | peta jensen%27
| Period | Role | Key Achievements |
|--------|------|------------------|
| 2014‑2016 | Digital Marketing Analyst, GreenTech Solutions | • Launched a data‑driven SEO strategy that grew organic traffic by 180% in 12 months.
• Developed the first “eco‑click” ad format, later adopted by the company’s global partners. |
| 2016‑2019 | Co‑Founder & CEO, EcoPulse Studios | • Built a boutique agency focused on sustainability‑focused brands.
• Secured contracts with three Fortune‑500 companies to redesign their brand narratives around circular economy principles.
• Recognised as “Best Emerging Sustainable Business” at the Australian Business Awards (2018). |
| 2019‑2022 | Head of Community Engagement, World Climate Forum | • Designed and executed a global youth‑leadership program that engaged 12,000+ students across 35 countries.
• Authored the white paper “Digital Storytelling for Climate Action,” cited by the UN Climate Change Conference (COP26). |
| 2022‑Present | Independent Consultant & Speaker | • Advises startups on green growth strategies, helping them secure $45M in impact‑focused venture funding.
• Regularly featured on panels at TEDx, World Economic Forum, and SXSW.
• Runs a popular podcast, “The Green Edge,” which reaches over 200,000 listeners per episode. | | Year | Award | Issuing Body |
“Business isn’t just about profit; it’s about purpose. When we align financial success with environmental stewardship, we create a future where both people and the planet thrive.” — Peta Jensen | Panel | Key Finding | |-------|--------------| | 5
We posit
[ W_it = \beta_0 + f(E_it) + \mathbfXit'\gamma + u_i + \varepsilonit, ]
where