The first few minutes are critical. The goal is not to sell immediately, but to establish trust and open the communication channel.
Author: José María Llamas Core Concept: Moving sales from an "art" based on intuition to a "science" based on structure, measurement, and psychology. estructura cientifica de la venta jose maria llamas pdf
The book breaks down the sales interaction into a rigid but fluid structure. This is the "skeleton" of the sale: The first few minutes are critical
Before discussing techniques, Llamas emphasizes the psychological mindset required for high-performance selling. estructura cientifica de la venta jose maria llamas pdf
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